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Published October 2017

Programmatic Direct deals have been accelerating on our platforms. In 2016, the number of deals transacted on DoubleClick Ad Exchange tripled for the second consecutive year, and the number of Ad Age’s “Top 100 Largest Global Advertisers” using Programmatic Direct remained over 90% as well.

While you can find these stats and much more in the recently released report “The State of Programmatic Direct”, the below infographic cuts through the numbers to reveal the top five insights of 2016 that publishers and advertisers should keep in mind as they evaluate, test and transact global media buys via Programmatic Direct.

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