Published September 2015
Citibank Australia, and their digital agency Columbus, wanted to have a unified view of the customer journey across all online media channels. Their approach allowed them to improve the ROI of their marketing programs, while increasing efficiency.
Since using DoubleClick Digital Marketing, we’ve seen fantastic results. We've created a 25% improvement in efficiency in our marketing spend. We’ve seen the CPA for search ads to drive retail activity reduce by 27%, and the overall search CPA reduce by 24%.