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Published October 2015

In today's multi-device world, consumers increasingly move across screens when researching and shopping for goods and services. In a recent study conducted by Google and Ipsos Media CT, it was found that nearly 40% of online shoppers start their research on a smartphone and make their final purchase on a computer or tablet.1.

Earlier this year, we introduced cross-device measurement across DoubleClick Digital Marketing, including DoubleClick Search, to help you to see the total number of conversions that were influenced by a specific keyword, regardless of the device where the conversion occurred.

In addition to the insights cross-device measurement provides, it can now also be used to help you more accurately define your mobile bids in DoubleClick Search.

Using cross-device conversion estimates, the DoubleClick Search Performance Bidding Suite can recommend or automatically adjust your mobile bids based on the projected conversions or revenue, giving you complete confidence that your campaign objectives will be met.

Cross-device conversion estimates are available in DoubleClick Search today.

1 The Role of Mobile Search on Store Purchases, Google/Ipsos Media CT, August 2015. Purchases were made within the past 3 months.

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