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The Goals

  • Gain competitive advantage.
  • Book and manage campaigns more efficiently.
  • Offer new and better services to advertising clients.

The Approach

  • Implemented Programmatic Guaranteed.
  • Automated billing through DoubleClick Ad Exchange.

The Results

  • Cut time to launch new campaigns from days to hours.
  • Minimized time spent on admin.
  • Increased resource available to pursue strategy and optimization.


Published January 2016

Using Programmatic Guaranteed, De Persgroep and Traffic4U worked together to automate the booking and management of campaigns. Putting the system into operation meant that the publisher and agency could make campaigns live in a matter of hours – a process that previously took several days. And instead of exchanging emails, insertion orders, contracts and invoices with clients, resources are now free to pursue new strategies and optimizations.

Due to this new technique we are able to process more campaigns within the same amount of time.

Jeroen Swiers, Director of Digital Sales Development, De Persgroep


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