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Published October 2016

The holiday season is a critical time-of-year for search marketers as shoppers increasingly conduct more and more of their holiday shopping online. Last year, over 50% of holiday shoppers said they were open to purchasing from new retailers.1 In fact, after searching on Google, 76% of mobile shoppers have changed their minds about which retailer or brand to purchase.2 For search marketers, the 2016 holiday season represents a huge opportunity to reach the right shoppers at the right moments.

But fully capitalizing on this opportunity can be a challenge, because the holiday season brings additional complexities for search marketers. From juggling multiple holiday promotions to continually updating and revising holiday ad copy, reaching the growing number of shoppers in the right moments is no easy task.

To help you make the most of your holiday campaigns, we’ve put together an early gift for you: The DoubleClick Search Guide to the Holidays. The guide shares 2016 trends and insights to help you stay ahead, and walks through tips and best practices to help your turn searchers into customers this holiday season.


1 Google/ Ipsos, Post Holiday Shopping Intentions Study - Total Shoppers Report”, Jan 2016, Base: US Holiday Shoppers, n=1,500

2 Google/Euromonitor International, Micro-Moments Survey, US, July 2016, Smartphone shoppers = 1000.


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