Published June 2014
By Sarah Sluis, AdExchanger
Publishers using DoubleClick platforms will no longer have to rely on agencies to learn if their ads are viewable or not. Google has made its viewability product, Active View, available for publishers in addition to advertisers and agencies.
“We've been hearing from publishers that discussions about viewable impressions with advertisers lack transparency making it difficult for publishers to meet their client's expectations,” said Sanaz Ahari, group product manager for brand metrics at Google. “As in any market, information asymmetry causes unfair advantages. That's why we made the conscious decision to provide access to Active View metrics to everyone at the same time.”
Read the full article on AdExchanger.