Published April 2015
At DoubleClick Search, we’re always looking to expand our list of partners so we can offer clients a comprehensive search management solution. Today, we’re taking another step towards that goal by adding Baidu, China’s most popular search engine, to the list of platforms we support.
Now, agencies who use DoubleClick Search to manage ad campaigns across multiple search engines like Google, Bing, and Yahoo Japan—can extend their reach to Baidu users globally. The addition of Baidu also gives the Chinese market access to the smarts and efficiency of DoubleClick Search for the first time.
Baidu support includes all the standard DoubleClick Search features you’d expect—holistic campaign management (including bulk sheets), conversion tracking, cross-media attribution, bid strategies, and flexible reporting—plus Baidu-specific features like province-level targeting.
Clients are already finding success with DoubleClick Search and Baidu.
We are very excited to have Baidu now available through DoubleClick Search. After some initial tests on top accounts, we saw astonishing results, with a 20% decrease in CPLs and efficiency gains across the board.
For more information about using DoubleClick Search with Baidu campaigns, visit our Help Center, or contact your DoubleClick account team.