Published October 2015
The holiday season is becoming a critical time-of-year for search marketers as shoppers increasingly conduct more and more of their holiday shopping online. Last year, 78% of shoppers conducted their holiday research online, and 40% of all holiday shopping was completed online. For search marketers, the holiday season represents a huge opportunity to reach the right shoppers at the right moments.
But capturing this growing opportunity can be challenging since the holiday season can bring additional complexities for search marketers. From juggling multiple holiday promotions to continually updating and revising holiday ad copy, reaching the growing number of shoppers in the right moments is no easy task.
To help you make the most of your holiday campaigns, we’ve put together an early gift for you: The DoubleClick Search Guide to the Holidays. The guide shares trends and insights to help you stay ahead, and walks through tips and best practices to help your turn searchers into customers this holiday season.