Published December 2015
Mobile app usage has grown 90% in the past two years and contributes to 77% of the total increase in time spent in digital media. People intuitively turn to mobile devices for information and entertainment, typically spending 37 hours per month in apps. This shift in the consumer mobile experience presents a significant opportunity for increased engagement and monetization for publishers with apps.
To help you effectively capture this mobile opportunity, we’ve gathered our most actionable research and best practices for reaching, engaging, and monetizing app audiences.