DoubleClick by GoogleDoubleClick by Google

Published July 2017

In advertising strategy, insight is everything. Understanding the current trends and technologies shaping video and brand advertising helps you recognize opportunities early and take a data-driven approach to your campaigns. 

Our State of Play reports bring you the statistics and strategic insights that lead to better marketing decisions. They draw on data from Google and DoubleClick to dive into video and brand advertising, exploring themes ranging from advanced TV and digital video to brand measurement and programmatic.

The following collection brings all our State of Play reports into one central location — putting the most powerful data and analysis right at your fingertips.