DoubleClick by GoogleDoubleClick by Google

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Published May 2015

Programmatic growth boomed in 2013, going from a "nicety" to a "must-have" in the eyes of marketers. In this infographic we reveal four ways brands can win with programmatic: by helping them connect one-to-one with audiences, embrace cross screen, engage with video and measure what matters. We also highlight how some brands-Netflix, Southwest Airlines and Kellogg's, among others-are using it to their competitive advantage.

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