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Published March 2018

It pays to get in the game. New research1 reveals opportunities for marketers to engage key audiences, including ones you wouldn’t expect, in gaming apps. Men and women of all ages play, including key demographics and decision-makers. Brands can reach them with in-app advertising throughout their day. Read on to find out who’s playing gaming apps, and when.

 1“Something for everyone,” Ipsos MORI mobile app research report commissioned by Google, U.S., July 2017

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