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Published May 2017

To help advertisers and agencies better understand native advertising and the benefits of buying native programmatically, we’ve created this guide to getting started with native ads.

In the guide you’ll find an overview of programmatic native in DoubleClick Bid Manager, as well as actionable tips for building successful native ad campaigns.

Find the guide below — download it and share it with your team.

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Further reading:

Starcom and Saudi Telecom increase engagement at scale with native ads

    With over 100 million customers, Saudi Telecom (STC) is the largest telecommunication services company in the Middle East and North Africa (MENA). It’s the leading operator within the Kingdom of Saudi Arabia, and its international presence extends to nine countries. STC services are divided into three categories: mobile network, landline network and enterprise services.

    In 2012, STC launched QUICKnet in Saudi Arabia. QUICKnet is a suite of 4G internet-enabled phones, routers and devices targeted at young, tech-savvy consumers. The company turned to Starcom, a Publicis company, to help promote this new brand.

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