Published March 2016
Once a traditional print publishing house, G+J decided to offer its content online for free and use digital advertising as a revenue stream. Adopting dynamic allocation using DoubleClick for Publishers and DoubleClick Ad Exchange meant that G+J could integrate direct and programmatic sales across all of its inventory and gain system-wide visibility through a single interface. Today G+J is one of the pioneers in the German digital market.
Every publisher needs a strong setup for programmatic with strong partners to be successful in the future.