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Published November 2014

By Laurie Sullivan, MediaPost

Google has developed technology that can detect when ad slots are deliberately "hidden" from view on a Web page, and keeps the ads from serving up in those slots. The feature, built from the company's spider.io technology into DoubleClick Bid Manager, automatically prevents advertisers from buying hidden ad slots.

Google's technology can blacklist suppliers of hidden ads, filtering them before they are ever bid on, so advertisers won't buy hidden ads.

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