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Published October 2014

By Laurie Sullivan, MediaPost

Google filled the DoubleClick chest with more tools Wednesday -- 13 new tools, to be exact. The goal to cut production tasks for advertisers can give them more time to spend on the creative work. For consumers, it's about providing useful information in the ads, rather than delivering noisy garbage.  

Advertisers focus on scaling campaigns across mobile, video and programmatic, but building a smart creative through tools in DoubleClick Creative Solutions remains critical to create a successful campaign. It means using data from a media buy to inform the creative and make it dynamic, explains Becky Chappell, product marketing manager for DoubleClick Creative Solutions.

Read the full article on MediaPost.


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