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The Goals

  • Improve app stability and user experience
  • Effectively monetise apps across different platforms
  • Increase reach and grow new audiences

The Approach

  • Selected DoubleClick for Publishers as the single platform for all apps, including both iOS and Android
  • Integrated DoubleClick for Publishers into one app first, then rapidly scaled to all other apps
  • Reinvested revenues from advertising into app promotion to further drive reach and international coverage

The Results

  • Improved app stability
  • Seamlessly integrated more than 15 apps on both iOS and Android in just three months
  • Grew revenue by 200% in 2014
  • Produced significant time savings, particularly for the development team


Published July 2015

Encompassing more than 15 apps for Android, iOS, Windows and Blackberry, Runtastic is a digital fitness community that launched five years ago in Austria. To improve user experience and product reliability, the company grasped the importance of managing all advertising from a single platform. Runtastic turned to Google products to monetise the portfolio, gain massive reach and simplify procedures to free up capacity for strategic priorities.

I don’t think our success over the last five years would have been possible without a partner like Google; it’s one of our main channels for gaining reach and monetizing, and it’s part of our medium and long-term strategies. Florian Gschwandtner, CEO and Co-founder, Runtastic


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