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Published April 2015

By Adam Flomenbaum, LostRemote

Broadcasters are facing more and more ad management issues, and Google is here to help.

Rany Ng, Google’s Director of Product Management, Video, announced yesterday at NAB new tools for broadcasters to enable them to more accurately forecast available internet TV inventory (looking at impact of commercial break patterns) in DoubleClick for Publishers. Ng writes in a blog post that soon “[b]roadcasters will be able to use seasonality in forecasting for upfront cycles and model based on their offline data.” This is designed to put together better packages for upfronts.

Read the full article on LostRemote.

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