Published April 2015
By Kelly Liyakasa, AdExchanger
The rumors were true.
Google’s skippable and click-to-play YouTube ad format TrueView will be available programmatically, the company announced Thursday at the Programmatic I/O conference in San Francisco.
The 5-year-old format, priced on a cost-per-view basis, represents more than 85% of in-stream ads on YouTube, according to Rany Ng, product management director for Google.
TrueView ads are available in two flavors. In-stream ads run before or during a YouTube partner video, and viewers can tune in or opt out after 5 seconds. In-display ads run alongside YouTube videos, in YouTube search results and on targeted sites via Google Display Network.
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