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Published April 2015

By Kelly Liyakasa, AdExchanger

The rumors were true.

Google’s skippable and click-to-play YouTube ad format TrueView will be available programmatically, the company announced Thursday at the Programmatic I/O conference in San Francisco.

The 5-year-old format, priced on a cost-per-view basis, represents more than 85% of in-stream ads on YouTube, according to Rany Ng, product management director for Google.

TrueView ads are available in two flavors. In-stream ads run before or during a YouTube partner video, and viewers can tune in or opt out after 5 seconds. In-display ads run alongside YouTube videos, in YouTube search results and on targeted sites via Google Display Network.

Read the full article on AdExchanger.

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