DoubleClick by GoogleDoubleClick by Google


Published October 2017

By Jack Marshall, The Wall Street Journal 

Google convened a gathering of publishers in Chicago on Tuesday and had a straightforward message: “We come in peace.”

The company brought in dozens of major publishers, broadcasters and developers for its first publisher “leadership summit,” and unveiled a range of new tools it said are designed to help publishers increase revenue from their content.

Google executives pitched new features that will help publishers sell subscriptions – an area some publishers have suggested Google has neglected in the past.

The company said it would begin using its existing identity and payment technology to enable readers to subscribe to publications with a single click, and will also offer tools to help publishers target ads with subscription offers to those users most likely to sign up.

“Our mission is inherently tied to yours,” Google’s chief business officer, Philipp Schindler, told attendees. “If you’re not successful, we’re not successful… Live long and prosper, we come in peace.”

Read the full article on The Wall Street Journal.


Further reading:

Building for beyond with the Insights Engine Project

    At our recent partner leadership summit, we discussed new innovations across our platform to help our partners grow and create sustainable businesses. Explore the collection of articles inspired by these talks that address product innovation, key industry trends and how to tackle the most difficult challenges facing publishers and advertisers today.

    At Google, we’ve always believed that our mission “to organize the world’s information and make it universally accessible” is closely aligned with that of the media industry. Without you, there’s no information. This partnership is what sets us apart, and what fuels our commitment to helping you build thriving and sustainable businesses.

    Our commitment is particularly evident in how we’re evolving DoubleClick. There’s no doubt that the dual explosions of programmatic advertising and mobile devices have ushered in a new digital era fueled by data. Today, you can be better news publishers, entertainment programmers or app developers — and make smarter content and business decisions — with the immense amount of information available to you.

    We believe there is a new opportunity emerging to turn raw data into powerful insights. So, we are announcing the Insights Engine Project, an ongoing initiative to bring Google’s cloud computing and machine learning expertise to DoubleClick’s reporting and forecasting systems. We want to make it easier for you to optimize your business for success with both consumers and advertisers. Our teams have been hard at work for some time now, and today we are announcing seven features in development, many of which are already in testing with select partners.

    Custom data analysis and visualization with BigQuery and Data Studio

    All the data in the world is not much use if you can’t analyze it and see the results.  To make this easier, we are connecting DoubleClick to two powerful Google tools — BigQuery and Data Studio. BigQuery is Google’s fully managed, petabyte scale, low cost enterprise data warehouse for analytics. Data Studio turns your data into customizable informative dashboards and reports that are easy to read and share. Both connectors are in beta now, with broad availability in early 2018.

    Smarter decisions with insight cards and a new forecasting experience

    Late last year, we started using Google machine learning to offer opportunities and experiments in DoubleClick for Publishers and Ad Exchange. So far, our partners have implemented more than 6,700 recommendations worth millions of dollars in new revenue.1 Often, the most valuable insights are not simply into what has happened in your business, but also into what your peers are doing, and especially into what comes next.

    In the months to come, a new set of insight cards in DoubleClick will give you information about how you are performing relative to your peers on key success metrics like ad viewability, site latency, and more. And to help you be more confident about the future, we will also be launching a new forecasting experience that includes automatic growth detection, seasonal adjustments, and easy viewing of historical data side by side with future predictions.

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