DoubleClick by GoogleDoubleClick by Google

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Published September 2016

In our immersive report on The State of Programmatic Direct, we identified a number of trends behind the adoption of Programmatic Direct. As new developments allow more marketers to access safe and premium inventory, a growing number of advertisers have embraced Programmatic Direct. Explore the trends and create charts tailored to your industry and interests in the full report, and see some of the factors behind this new Programmatic Direction in the infographic below.

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