Published June 2015
A financial client set iProspect France the challenge of gaining more conversions whilst managing costs. The client had a large TV and online campaign in the pipeline and wanted to maximize impact. With a plan of targeting non-brand keywords at a specific cost per acquisition, iProspect implemented DoubleClick Search. This made it possible to test strategies, manage multiple search engine accounts and produce reports efficiently through a single tool.
DoubleClick Search’s advanced campaign management functionalities and flexible reporting options helped iProspect to efficiently manage complexity. These efficiency gains allowed us to invest time in deep-dive analysis and advanced bid strategies.