DoubleClick by GoogleDoubleClick by Google

The Goals

  • Decrease time spent data mining
  • Increase capacity for optimization and strategy
  • Facilitate staff efficiency

The Approach

  • Built a standard set of over 200+ DoubleClick Search rules to monitor performance and automate alerts and actions

The Results

  • Boosted staff efficiency by 26% across all clients
  • Increased time available for optimization and innovation by 12%
  • Decreased time required for campaign monitoring by 10%


Published June 2017

Jellyfish staff were spending over a quarter of their time monitoring the performance of campaigns, searching for potential errors and solving the problems they found. In order to increase the amount of time that account teams could spend on optimization and innovation, digital agency Jellyfish used DoubleClick Search to create an automated early warning system. The aim was to make spotting problems – such as an error in a campaign creative, a halt in conversions or a sudden diversion in landing page URL – fast and effortless.

The first step was to define all of the issues that could occur during a search campaign. DoubleClick Search then allowed Jellyfish to create rules to monitor particular conditions on a set schedule, which sent notifications whenever a problem was detected. Multiple conditions could be included in a rule, giving Jellyfish the ability to monitor campaign performance on a granular level. When a particular condition was detected and an alert sent, Jellyfish could respond, for example by changing budgets, labels or states of the campaign.

I couldn't be more impressed with the power and flexibility of DoubleClick’s rules and alerting functionality. Using a combination of different rules enables us to immediately identify performance anomalies at the most granular level, as they happen and to respond with specific actions. Not only has this feature helped make the team more efficient, being able to respond instantly to different criteria is improving campaign performance for our clients.

Daniel Wilkinson, Global Head of Paid Media, Jellyfish

Jellyfish combined these capabilities to provide notifications to teams across all of the agency’s accounts. Today, each Jellyfish client has 184 rules on average associated with their account. The overall efficiency of the agency has improved by 26% since the rollout, with teams now spending 12% more time on innovation and optimisation and 10% less time monitoring campaign performance. 


Further reading:

IKEA boosts ad spend ROI through DoubleClick Search

    With over 300 stores in 41 countries, furniture retailer IKEA offers more than 35,000 different products, available to buy in stores or online. IKEA’s key metric for digital marketing is return on ad spend (ROAS). To increase ROAS, IKEA’s digital agency, iProspect, implemented efficient search campaigns using DoubleClick Search. 

    iProspect first split the accounts into two categories, desktop and mobile, each with its own allocated budget and bids. The team also implemented geo-targeting to ensure IKEA mobile ads appeared to users within a set distance from one of IKEA's physical stores.

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