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Published April 2016

This week we are excited to be at the NAB Show in Las Vegas with so many of our partners and leaders in the TV industry. Join us to hear from a number of leaders from across Google to hear their takes on the future of TV.


Transforming TV: VR, Cloud and the Multi-Screen Revolution

Daniel Alegre, President, Global Partnerships

A newer, better version of TV is emerging. This rebirth of TV will have major implications for how it is distributed, discovered, monetized and even created. Hear from Google’s President of Global Partnerships, Daniel Alegre, on how mobile, cloud, virtual reality and advanced advertising are driving this transformation. The keynote will be followed by a fireside chat with Kristin Dolan, Chief Operating Officer of Cablevision for a conversation about how TV has evolved, and where it’s heading.

  • Closing Keynote, NAB Show 2016 
  • Wed 4/20, 9am to 10am, South Hall S222 
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YouTube’s Future: Mobile, VR and putting content in context

Neal Mohan, Chief Product Officer, YouTube 

Digital video is growing rapidly in terms of consumption, formats and engagement. Trends such as virtual reality, cross-platform consumption and increasing personalization of content are reshaping the way we engage with video. Join Neal Mohan, YouTube's Chief Product Officer, as he discusses the future of online video in a multi-screen world and how YouTube is creating innovative video experiences like nothing you’ve seen before.

  • NAB Online Video Conference
  • Mon 4/18, 10:30am–11:15am, LVCC, North Hall N249 
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Cloud Innovations for Media Management

Eric Brewer, VP of Infrastructure on Cloud

The Media Industry is at an inflection point with the data being created and distributed by Media industry exploading. On one hand, increasing global smartphone penetration has enabled premium content to be consumed on mobile devices. TV is now everywhere!  At the same time, traditional home entertainment is at very different level from what it was a few years ago. Increasing resolutions, high dynamic range content, on-demand episodes of original series,  online streaming of live sporting events - have all changed the paradigm of home television. This data explosion has bombarded everyone in the industry with tremendous challenges in infrastructure costs, content security and collaboration - whether it’s a broadcaster, production studio, post-house or an OTT provider.

Eric Brewer, VP of Google Cloud Platform, will share his insights on ways these important challenges are addressed in the world of distributed computing. He will discuss how public cloud platforms have been solving for the scale and performance needs of the Media industry. He will also highlight the recent innovations that have enabled the artists and studios to accomplish some truly amazing things.

  • NAB Cloud Innovation Conference
  • Tue 4/19, 9:10am -9:40am, South Hall S219
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TV and Video Advertising in Transition

Eve Goldman, Head of Programmatic Video & Brand Solutions

  • NAB Online Video Conference
  • Tue 4/19, 11:55am to 12:25pm, North Hall N249
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Being There - Virtual Reality News and Documentaries

Aaron Luber, Cardboard & VR Partnerships

  • NAB Virtual Reality Super Session Panel
  • Tue 4/19, 10:30am – 12pm, South Hall S222 
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VFX & Rendering in the Cloud

Srikanth Belwadi, Sr. Product Manager, Google Cloud Platform

  • Cloud Innovation Conference
  • Wed. 4/20, 10:00am - 11:00am, South Hall S219 
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Getting to Know You: More Research + More Data = More Viewers?

Eliana Murillo, Head of Multicultural Marketing

  • NAB Multicultural TV & Video Conference
  • Wed 4/20, 2:30pm - 3:15pm, North Hall N249
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