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The Goals

  • Provide advertisers access to premium audiences.
  • Book and manage campaigns more efficiently.
  • Deliver performance gains through expert optimization.

The Approach

  • Show advertisers the value of premium programmatic.
  • Provide integrated programmatic solutions with Programmatic Guaranteed.

The Results

  • Increased campaign performance from custom optimizations.
  • 2-3X CTR increase above Preferred Deals and Private Auctions.

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Published January 2016

Kijiji wanted to show their clients the power of reaching custom audiences programmatically. Using Programmatic Guaranteed gave Kijiji an efficient and flexible tool to deliver their advertisers a solution with higher performance, in addition to guaranteed rates and volumes. "It's helped Kijiji sell more of the audience story." Chris Quinn, Head of Advertising Operations, Kijiji

Programmatic Guaranteed is a viable solution for clients and advertisers who want to spend programmatically but are looking for the benefit of us helping optimize performance.

Alan Maitland, Head of Sales, Kijiji

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