Published January 2016
Kijiji wanted to show their clients the power of reaching custom audiences programmatically. Using Programmatic Guaranteed gave Kijiji an efficient and flexible tool to deliver their advertisers a solution with higher performance, in addition to guaranteed rates and volumes. "It's helped Kijiji sell more of the audience story." Chris Quinn, Head of Advertising Operations, Kijiji
Programmatic Guaranteed is a viable solution for clients and advertisers who want to spend programmatically but are looking for the benefit of us helping optimize performance.