Published October 2016
L'Oréal Germany successfully supported the launch of the new Lancôme's skincare product range through a data-driven integrated campaign across YouTube, premium display and video inventory and Search. They identified insights and combined them with the different data segments provided by DoubleClick to define six core target groups and adapt the creative strategy accordingly.
The intelligence of precision advertising is to find new relationships to consumers. We can now deeply understand what consumers engage with and precisely deliver on that.