Published September 2016
Native ads — ad inventory that fits the layout and style of publisher content — improve the user experience, which as a result benefits publishers and advertisers. Seamlessly integrating ads into their native environments used to involve hours of manual coding and adjusting creatives, but new advancements have streamlined native advertising for everyone, on every screen.
DoubleClick helps publishers evolve their inventory allowing flexible and contextually relevant native ads that scale, and we give advertisers the means to provide ad components, rather than fully developed, customized assets. The following collection of articles illustrates a few of the innovations in native advertising for publishers and advertisers, revealing why they're so effective and how to implement them yourself.