Published February 2017
The Google app offers a rich mobile search experience, but because most people instinctively search on their mobile browsers, awareness of the app was low. Google’s in-house media team, Media Lab, took up the challenge to show smartphone users what they were missing.
Media Lab used DoubleClick to build and deliver creative that let people experience the power of the Google app directly in the ad.
The campaign met its goals, and then some. Go inside Google Marketing to discover the full results.