Published February 2017
Mercedes-Benz offers a range of SUVs to satisfy high-end customers with active lifestyles. To reach a large premium audience, they partnered with VivaKi to launch a campaign using Milliyet’s roadblock format, occupying the top, left and right slots of the newspaper’s homepage. Programmatic Guaranteed through DoubleClick increased efficiency for both sides and – thanks to the premium nature of the inventory and audience – drove superb results.
We prefer programmatic sales to direct sales. Programmatic brings better productivity for our team and better optimization for our inventory. This results in a considerable revenue increase for us.