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The Goals

  • Promote SUV range
  • Attract premium audience
  • Improve efficiency of buying

The Approach

  • Used DoubleClick’s integrated marketing platform
  • Bought Milliyet’s roadblock product using Programmatic Guaranteed through DoubleClick Ad Exchange

The Results

  • Reached 2 million unique visitors in one day
  • Increased sales by 40% of SUVs year over year

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Published February 2017

Mercedes-Benz offers a range of SUVs to satisfy high-end customers with active lifestyles. To reach a large premium audience, they partnered with VivaKi to launch a campaign using Milliyet’s roadblock format, occupying the top, left and right slots of the newspaper’s homepage. Programmatic Guaranteed through DoubleClick increased efficiency for both sides and – thanks to the premium nature of the inventory and audience – drove superb results. 

We prefer programmatic sales to direct sales. Programmatic brings better productivity for our team and better optimization for our inventory. This results in a considerable revenue increase for us.

Ahmet Kursunlu, Chief Sales Officer, Milliyet

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