DoubleClick by GoogleDoubleClick by Google


Published October 2016

The mobile web is frustratingly slow, and this lag can affect who comes back to your site and how much revenue you take in. But how significant is this effect? We wanted to understand the full impact of your mobile site's speed, so we conducted a study across over 10,000 mobile web domains using data generated from, Google Analytics and DoubleClick for Publishers.

You can find the full results in our mobile latency report, The need for mobile speed, but download and explore the infographic below for an overview of our findings. 

Take the next step to increase the speed of your mobile site and download the mobile speed toolkit, outlining the best practices and tactical recommendations to achieve mobile speed.


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