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The Goals

  • Maximize sales of coffee machines

The Approach

  • Employ audience signals to only target interested visitors
  • Optimize on ads viewability
  • Optimize on brand safety

The Results

  • 91% of ads shown to new visitors
  • 21 perceptage points more viewable vs. IAB standards
  • Brand safety improved 7x


Published April 2015

Nescafé Dolce Gusto, and their agency Jellyfish, wanted to drive sales of its coffee machines, while maximising the efficiency of its display advertising. Their approach allowed them to maximize sales, without compromising on ads viewability, and brand safety.

DoubleClick actually gives us the opportunity to bid on impressions that have a likelihood of being seen. At the end of the day, if my advert has not been seen, I can’t sell my product. Nestlé doesn’t sell products to robots yet, maybe in the future.

Gawain Owen, Marketing Communications, Nestle SA.


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