Published January 2016
Postmedia was looking to increase the efficiency of their direct sales business and turned to Programmatic Guaranteed to help. By using Programmatic Guaranteed they were able to reduce the amount of manual processes involved in setting up reservation deals freeing up additional time to focus on growing and building their advertiser relationships.
With Programmatic Guaranteed, we're saving 60% or more of the effort required by our teams to set up campaigns.