Published February 2016
This article is part of a collection on data-driven creative. Explore the collection to see what's possible when data and creative come together to build more relevant and effective campaigns.
ŠKODA builds a more relevant and engaging online customer experience with targeted creative, achieving a 53% increase in conversion rate and 9x better cost-per-lead.
Our aim is to create advertising that is as relevant as possible for the user. With this campaign we’ve retargeted users based on behavior, with dynamic and automized ads. It was a totally different creative approach, because we were able to create really personalized ads.