Published July 2016
Programmatic Direct is one of the fastest-growing areas of digital advertising, offering multiple ways to discover and buy premium ad inventory tailored to your objectives.
With a variety of buying options, we want to make sure you have the confidence to choose the right deal type for your campaign.
To help you choose, simply answer a few questions about your campaign objectives and we’ll recommend the best deal type for your campaign.
For more information on the different Programmatic Direct deal types, check out: The buyer’s guide to Programmatic Direct.