DoubleClick by GoogleDoubleClick by Google

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Published September 2014

The way we buy and sell media has changed. Programmatic buying has graduated from being an experimental technology to becoming a must-have for media buyers’ and sellers’ toolboxes. Given the rapidly changing media landscape, we commissioned a study with Advertising Age to identify trends in digital marketing. This infographic highlights our key findings and shows one thing is for sure: Programmatic is here to stay.

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