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The Goals

  • Deliver very high quality inventory to advertisers.
  • Minimize time spent on administrative tasks.
  • Improve operational efficiency.

The Approach

  • Launched programmatic guaranteed.
  • Automated procedures.

The Results

  • Reduced manual operations, trafficking and invoicing.
  • Freed up valuable time to spend on strategy and data analysis.

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Published January 2016

Condé Nast wanted to automate manual processes in order to have more time for strategy and analysis. With support from MediaCom, they adopted a new approach based around programmatic guaranteed, which eliminated the need to exchange endless emails, invoices and documents with clients. “It’s exactly what a publisher like us needs in a digital environment that is always more and more demanding,” explains Condé Nast's Elia Blei.

Programmatic guaranteed is a huge game-changer for clients, for publishers and for agencies.

Elia Blei, Commercial Director Digital and Large Markets, Condé Nast

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