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Published January 2016

In 2015, spending on programmatic digital display advertising grew almost 50%1, to $15 billion2. Google searches for “programmatic” were 46% more popular this year vs. Last year, and more than twice as popular from just two years ago3. By 2017, 83% of display ads will be purchased programmatically4.

This year, there’s no question the landscape continued to evolve for marketers and advertisers. There are more devices, more micro-moments, more ways to reach consumers. Marketers and publishers alike are making big bets with programmatic, and they’re seeing success.

In the spirit of the new year, we’re sharing our programmatic New Year’s resolutions—steps to success with programmatic in 2016.

DoubleClick Programmatic New Year

Take this quiz and find out your Programmatic New Year’s resolution. These are ways you can further develop your organization’s programmatic strategy for 2016. Whether you’re a brand, agency or publisher, the resolutions serve as a starting point for building your expertise, recognizing opportunities and helping your organization succeed.

Consider sharing your resolution with friends and colleagues—it might just help you stick to it.

1 eMarketer, February 2015
2 AdAge, June 2015
3 Google Trends data
4 eMarketer, November 2014


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