Published September 2014
Marketing is most effective when you deliver the right message to the right person at the right time. Programmatic buying helps advertisers do just that in real time and at scale. Recognizing the true potential for this technology to transform marketing, we commissioned a study with Advertising Age and learned that there's a real need for education on the programmatic opportunity. In this research, we look at new trends in digital marketing and explore the most successful approach to adopting programmatic buying strategies.