Published August 2016
Ads can only have an impact if they have a chance to be seen. Ad viewability continues to grow as a valuable metric for digital marketing performance, which means broadcasters and marketers alike have to pay close attention to the rates and factors behind viewability.
In our 2016 analysis for the Global State of Play report, we found that video viewability has improved across the industry but remains uneven across screens, countries and exchanges. We've illustrated some of our findings here in our series of programmatic video infographics.