DoubleClick by GoogleDoubleClick by Google

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Published August 2016

People are watching TV differently — tuning in to less broadcast television and relying more on digital streaming. As viewers rethink video, broadcasters and brands are rethinking ways to reach them, and programmatic video advertising has been a key driver of that change.

Last month we released the Global State of Play, our insights report chronicling the growth and advancements in programmatic video. From that research we created a series of infographics, illustrating the current state of video consumption and the adoption of programmatic buying.

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