Published April 2017
The French TV audience is increasingly watching live events through connected devices. During Rugby World Cup 2015 and Euro 2016, TF1 used DoubleClick’s Dynamic Ad Insertion. This technology allows linear TV commercials to be replaced by online video ads if a user is watching live content through a device other than a television. Alongside an increase in ad impressions, this gave TF1 a significant increase in the number of advertisers who could reach the events’ audiences.
When we decided to launch DAI on a larger scale during Euro 2016, Google was very reactive and innovative.