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The Goals

  • Expand from traditional print publishing into a multi-platform proposition
  • Offer programmatic access to inventory, including native, mobile and custom solutions
  • Maintain premium look and feel at all times

The Approach

  • Integrated DoubleClick Ad Exchange with DoubleClick For Publisher's ad server
  • Segmented inventory and established private marketplaces
  • Coordinated with sales team to represent all platform and brand inventory programmatically

The Results

  • 800% increase in revenue (52% of which came from private marketplace deals)
  • 21% growth in mobile inventory
  • Of top 50 clients, 60% were new clients


Published March 2015

Condé Nast wanted to offer its advertising clients programmatic access to inventory, maintain a premium look and feel and deliver more native, creative and custom solutions to both new and existing customers. Adopting DoubleClick Ad Exchange gave Condé Nast the ability to segment premium placements, develop private marketplaces, gain exposure to new clients, expand available inventory and drive revenue.

Increasingly our premium clients want to access our inventory programmatically.

Will Harris, Head of Digital, Condé Nast Publications


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