DoubleClick by GoogleDoubleClick by Google

Published September 2016

What is Programmatic Direct, and how can you use it in your digital marketing strategy? Simply put it's a marketing capability bridging the world of traditional media reservations with the power of real-time bidding. But that's only part of the story. With multiple deal types and powerful features, Programmatic Direct offers myriad opportunities to improve your digital reach, whatever your industry.

At DoubleClick we're continually exploring the state of Programmatic Direct, while keeping an eye on its future. The following collection represents an overview of research and analysis that illustrates how Programmatic Direct works, and how it can work for you.