9:00 AM ET
Own The Moment
The growth of mobile is leading to the biggest shift in consumer behavior since the Web began. Neal Mohan explains how DoubleClick is preparing for this new age, unveiling several new features that will help publishers and advertisers own the moments that matter to consumers.
Neal Mohan - Vice President of Display & Video Advertising Products, Google
9:20 AM ET
Where Are U Now? Amping Brands in the Era of Velocity Marketing
Consumers move today with the pace of a driving synthpop beat, spurred by the rhythm of mobile devices more than doubling in the last three years. Against this backdrop, Starcom Mediavest Group Global CEO Laura Desmond will share how brands can amp relevancy and impact with velocity marketing, leveraging the same approach as today’s hottest EDM artists: the turntables of technology, data and collaboration.
Laura Desmond - Global Chief Executive Officer, Starcom Mediavest Group (SMG)
9:35 AM ET
Working Together in a Connected World
Meredith Kopit Levien interviews Neal and Laura on the messages they’ll have shared and squares them off with the perspective of a leading industry publisher in today’s hyper-connected world.
Meredith Kopit Levien, Executive Vice President and Chief Revenue Officer, The New York Times Company