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DoubleClick Ad Exchange connects ad networks, agencies and third-party demand-side platforms with a vast global inventory in real time. Find the choice, quality and scale that you need to drive results.

Highlights

  • Cross-screen reach
  • Programmatic Direct capabilities
  • Free fraud protection
  • Real-time bidding integration
Reach your audiences wherever they are

Reach your audiences wherever they are

Buy quality mobile web, mobile app, video and desktop inventory from hundreds of thousands of publishers around the globe. Ad Exchange helps you reach consumers across screens, on every format – and do it all at scale.

Buy what you want, the way you want

Connect with a premium publisher inventory, whatever your media buying strategy. Private exchanges or private marketplaces, programmatic direct, and open exchange transactions are all available on Ad Exchange.

Protect your clients with brand-safe media

DoubleClick Ad Exchange is one of the only exchanges to be certified by the IAB Quality Assurance Guidelines and the JICWEBS Digital Trading Standards Group. We invest heavily in fraud prevention and proactively search out spam traffic to keep quality and value high.

Features

  • View:
    Cross-screen reach

    Cross-screen reach

    Access mobile web and app inventory from the world's top publishers.Premium video inventory includes mobile, OTT, in-stream and live-streamed content.Ad Exchange query tool makes it easy to find the inventory that you need across the marketplace.

  • View:
    Programmatic Direct capabilities

    Programmatic Direct capabilities

    Connect with top publishers' private marketplaces with Ad Exchange programmatic direct tools.Plan, negotiate and book programmatic direct deals all in one place.

  • View:
    Free fraud protection

    Free fraud protection

    Automated and manual filtering prevents you from buying invalid traffic.Toolbar and injected inventory, and unverified sites are barred from our auction.Inventory quality is certified by the IAB Quality Assurance Guidelines and the UK Digital Trading Standards Group Good Practice Principles.

  • View:
    Real-time bidding integration

    Real-time bidding integration

    Our RTB protocol works with your proprietary data and technology to help you bid smarter and maximise ROI.Draw on over 40 data signals, including content category, brand safety and Active View viewability.

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