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DoubleClick Campaign Manager simplifies how campaigns are run, from media planning to reporting. With all your digital marketing efforts on one powerful platform, you can work smarter, act quicker and get better results.

Highlights

  • Intuitive and efficient
  • Cross-screen capabilities
  • Unified insights
  • Industry-leading fraud protection
Do more in less time

Do more in less time

From its intuitive workflows to its seamless product integrations, DoubleClick Campaign Manager is designed to save time. Complete trafficking tasks with just a few clicks. Any campaign changes that you make will go live in two minutes.

Engage across screens and formats

Connect to your audience with mobile, video, Rich Media and dynamic formats. DoubleClick Campaign Manager’s audience features help you identify, locate and understand your customers, wherever they are.

Make better decisions with unified insights

A robust reporting suite and attribution tools give you the fresh, de-duplicated data that you need to make better decisions for your business. Capture insights from campaigns across screens and formats, all in one place.

"The benefit of using DoubleClick is that we have a single reporting solution across all of our digital platforms."

Simon Flaxman - Kia, Initiative Commercial Director

Features

  • View:
    Intuitive and efficient

    Intuitive and efficient

    An intuitive interface and all-in-one workflow are easy to learn and quick to navigate.Update and automate campaigns in minutes with in-line and bulk edits, and two-way sync.Streamline operations through seamless integration with DoubleClick's programmatic, creative and analytic solutions.

  • View:
    Cross-screen capabilities

    Cross-screen capabilities

    Understand your audience across screens with segmentation based on new and existing tags or customised variables powered by Floodlight.Use real-time data from across the customer journey to reach audiences in the right moment, on the right device.Find your audience on any device with device-aware tags, HTML5 support and mobile targeting.Engage across formats with simplified video ad creation and Rich Media management

  • View:
    Unified insights

    Unified insights

    Generate holistic, customisable reports across screens and formats.Illuminate your customers' path to conversion with multi-channel funnels.

  • View:
    Industry-leading fraud protection

    Industry-leading fraud protection

    Integration with DoubleClick Verification makes verifying campaigns a seamless part of your workflow.Active View tracks the proportion of your ads that are actually viewed, with no extra work or tagging for you to do.

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