- Cross-screen capabilities
- Dynamic creative support
- Complete video toolkit
Simplify ad creation and management
DoubleClick simplifies ad authoring and management with a variety of tools, including the Studio API, Layouts and Google Web Designer. Upload, preview and publish your ads, all from a single interface.
Build Rich Media ads faster
Rich Media ads are easy to build with our gallery of formats and features, including the latest IAB rising star units, YouTube mastheads, mobile in-app, interactive in-stream and Google Display Network Lightbox ad units. Or use our API to create your own innovative units from scratch.
Streamline processes with a single platform
Hand off creative to media agencies by publishing directly to DoubleClick Campaign Manager or DoubleClick for Publishers. Incorporate Rich Media engagement metrics into ads for deeper insights into the impact of your work.
"We’ve been using DoubleClick Studio for years. We couldn’t imagine working without you. We’re as good as we are because DoubleClick created the platform for us."
The Studio HTML5 Enabler and Google Web Designer simplify HTML5 authoring, even for dynamic campaigns.A mobile-centred workflow makes it easy to create mobile Rich Media ads with responsive-design support.Use the Creative Preview App to preview, share and test in-progress mobile ads in a mobile environment.
Dynamic creative support
Build flexible, swappable creative and let our content management system compose your ads in real time.Use rules-based logic to serve ads tailored to different audiences, based on audience and contextual insights from your media buy.Auto-optimisation ensures that the best performing ads always show up.
Complete video toolkit
Build in-page, in-stream and in-app video ads all in one place.Run your video ads anywhere – even YouTube Mastheads – with VPAID and VAST support.Get all your metrics on one tag, including Rich Media Video, Companion and TrueView tracking.
Do more with integrated solutions
Re-imagine how you run your campaigns across screens and formats.
Connect with your audience through the most complete programmatic buying platform.
Find quality, choice and scale with our real-time global marketplace.
Bring your creative vision to life with beautiful, interactive HTML5 content.