- Unified insights and reporting
- Performance Bidding Suite
- Mobile measurement and optimisation
- DoubleClick Search Commerce Suite
- Audience insights and activation
Respond to market changes in real time
Give your search engine marketing campaigns an edge with up-to-the-minute data and proprietary bid optimization. DoubleClick Search’s intelligent algorithms constantly evolve to help you meet your goals.
Do cross-screen and cross-channel right
With DoubleClick you can finally close the loop between search and display. Run search campaigns that are tightly integrated with the rest of your digital efforts and incorporate audience data into ad creative for actionable insights across screens and channels.
Make better decisions with unified insights
A robust reporting suite and attribution tools give you the real-time, de-duplicated data you need to measure across the customer journey. Because DoubleClick Search is open platform, you can integrate third-party solutions and bring in offline and other business data, for a complete view of your search engine marketing efforts.
"DoubleClick Search tools help us get real time with data and decisions. We want to operate that way – as real-time as possible – and DoubleClick Search lets us do that."
Unified insights and reporting
Capture cross-channel opportunities and insights with unified tag management using DoubleClick's proprietary Floodlight tag.Bring your data together with seamless integrations, including call tracking and the ability to upload offline conversions.Make better decisions with cross-channel reporting and advanced attribution tools from DoubleClick and Adometry.
Performance Bidding Suite
Make your search campaigns smarter and more responsive with real-time data, analysis and bid adjustments powered by Google's machine learning and optimization.Portfolio-level bidding auto-optimises to reach your goals.Chart bids to see bidding frequency and visualise trends.
Mobile measurement and optimisation
Cross-device measurement lets you track conversions that start with a click on one device and end with a conversion on another.Optimise using a robust set of audience signals and mobile-specific capabilities like mBid automation and geo-bid adjustments.Promote your app across Google Search with support for AdWords app install ads.
DoubleClick Search Commerce Suite
Automate your search ads, keywords and bids on the fly with inventory-aware campaigns, seamlessly integrated with Google Merchant Centre.Adaptive Shopping Campaigns auto-optimise for peak performance.AdWords Local Inventory Ads are fully supported.
Audience insights and activation
Tailor your ads to your audience with full support for AdWords RLSA campaigns. Use audience signals to refine your bidding strategy.Bid smarter by defining customised Floodlight variables based on user segments, such as gender and lifetime value.Use search intent signals with display remarketing from search ads to re-engage customers.
Do more with integrated solutions
Re-imagine how you run your campaigns across screens and formats.
Build and manage all your ads with our complete creative toolkit.
Manage your search campaigns alongside the rest of your digital marketing.
Analytics 360 Suite
Improve the impact of your marketing with powerful and integrated measurement.