DoubleClick by GoogleDoubleClick by Google

Get the most from your search campaigns with DoubleClick Search. Unified insights give you a complete view of your digital marketing across channels, so that you can respond to an ever-changing market in real time and at scale.

Highlights

  • Unified insights and reporting
  • Performance Bidding Suite
  • Mobile measurement and optimisation
  • DoubleClick Search Commerce Suite
  • Audience insights and activation
Respond to market changes in real time

Respond to market changes in real time

Give your search campaigns an edge with up-to-the-minute data and proprietary bid optimisation. DoubleClick Search’s intelligent algorithms constantly evolve to help you meet your goals.

Do cross-screen and cross-channel right

With DoubleClick you can finally close the loop between search and display. Run search campaigns that are tightly integrated with the rest of your digital efforts and incorporate audience data into ad creative for actionable insights across screens and channels.

Make better decisions with unified insights

A robust reporting suite and attribution tools give you the real-time, de-duplicated data that you need to measure across the customer journey. Because DoubleClick Search is open platform, you can integrate third-party solutions and bring in offline and other business data, for a complete view of your marketing efforts.

"DoubleClick Search tools help us get real time with data and decisions. We want to operate that way – as real-time as possible – and DoubleClick Search lets us do that."

Nick Swan - Account Director, OptiMedia

Features

  • View:
    Unified insights and reporting

    Unified insights and reporting

    Capture cross-channel opportunities and insights with unified tag management using DoubleClick's proprietary Floodlight tag.Bring your data together with seamless integrations, including call tracking and the ability to upload offline conversions.Make better decisions with cross-channel reporting and advanced attribution tools from DoubleClick and Adometry.

  • View:
    Performance Bidding Suite

    Performance Bidding Suite

    Make your campaigns smarter and more responsive with real-time data, analysis and bid adjustments powered by Google's machine learning and optimisation.Portfolio-level bidding auto-optimises to reach your goals.Chart bids to see bidding frequency and visualise trends.

  • View:
    Mobile measurement and optimisation

    Mobile measurement and optimisation

    Cross-device measurement lets you track conversions that start with a click on one device and end with a conversion on another.Optimise using a robust set of audience signals and mobile-specific capabilities like mBid automation and geo-bid adjustments.Promote your app across Google Search with support for AdWords app install ads.

  • View:
    DoubleClick Search Commerce Suite

    DoubleClick Search Commerce Suite

    Automate your search ads, keywords and bids on the fly with inventory-aware campaigns, seamlessly integrated with Google Merchant Centre.Adaptive Shopping Campaigns auto-optimise for peak performance.AdWords Local Inventory Ads are fully supported.

  • View:
    Audience insights and activation

    Audience insights and activation

    Tailor your ads to your audience with full support for AdWords RLSA campaigns. Use audience signals to refine your bidding strategy.Bid smarter by defining customised Floodlight variables based on user segments, such as gender and lifetime value.Use search intent signals with display remarketing from search ads to re-engage customers.

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