If you can’t measure it, how do you know it worked? With this simple principle in mind, we’ve been investing in a broad set of measurement solutions for publishers, broadcasters and distributors, through a combination of product innovation and partnerships, to support our customers choice in measuring every moment that matters.
- Unified insights
- Support choice
Maximise yield with better forecasting and pacing
Faster reporting delivers insights in hours instead of days, weeks or months. Quickly identify, and act on, your most viewable inventory across all sales channels.
Seamless integration into the platform
View all your brand measurement metrics, like GRPs and Active View, alongside performance metrics. DoubleClick gives you 100% coverage, no ping loss and single-click tagless implementations in a seamless, integrated solution.
Reconciled across the buy and the sell side
Use the same trusted metrics to deliver on advertiser campaigns that advertisers use to measure performance – reconciled across both sides.