DoubleClick by GoogleDoubleClick by Google

Grow revenue across channels with real-time access to every major demand source, including Google AdWords. DoubleClick Ad Exchange's integration with DoubleClick for Publishers, multiple selling options and built-in optimisation can help you make the most of every impression.

Highlights

  • The world's largest demand pool
  • Unified insight into inventory performance
  • Flexible and precise controls
Connect your inventory to unmatched global demand

Connect your inventory to unmatched global demand

Only DoubleClick Ad Exchange connects you to millions of Google AdWords advertisers, plus a worldwide pool of top networks, trading desks and DSPs. Increase competition for every impression with unparalleled global demand.

Manage yield more easily with flexible controls

Managing the performance of indirect sales channels requires full control of who can buy your inventory and how. DoubleClick Ad Exchange gives you the most flexible controls, powered by rules-based inventory management. If you use DoubleClick for Publishers, you can also set up those controls to auto-sync with Ad Exchange.

Capture new revenue with Programmatic Direct

Power your own private marketplace or private exchange with Programmatic Direct on Ad Exchange. Using our Preferred Deal and Private Auction deal types, you can easily segment and package your inventory for a select pool of advertisers.

"DoubleClick’s programmatic solutions give us the flexibility that we need to manage our partnerships and revenue. Using both the private marketplace and open marketplace, DoubleClick helped us optimise CPMs across key clients."

Malcolm Attwells - Programmatic Sales Director, Condé Nast Publications

Features

  • View:
    The world's largest demand pool

    The world's largest demand pool

    Take advantage of our deep integration with every major agency, ad network and DSP.Ad Exchange is the only exchange offering access to the full demand of Google AdWords.Capture premium demand with our full suite of Programmatic Direct tools.

  • View:
    Unified insight into inventory performance

    Unified insight into inventory performance

    Identify revenue opportunities across channels with full access to your inventory data.See who wants your inventory and how much they're bidding.Use Google's Active View viewability measurement to prove the value of display inventory.

  • View:
    Flexible and precise controls

    Flexible and precise controls

    Rules-based inventory controls make it easy to manage pricing, blocking and creative settings across screens.Review, approve and block any ad on your property via Google's Ad Review Centre or right from the publisher toolbar.Seamless integration with DoubleClick for Publishers means that all your blocking rules are automatically applied.

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